Lately I’ve been thinking about how to help our retail and brand partners succeed in an omnichannel world.
What's omnichannel? It's how the consumer shops -- and expects to shop -- in today's always connected world.
For example ...
- Yesterday, I saw a nice scarf in a store window. I was in a rush, so I bought it -- online -- from my phone, on a train I ran to catch --
-- but not before adding a $12 pair of socks to my order, to qualify for free shipping.
(And if I don’t like it, I’ll return it to the store!)
- On November 11, also known as "singles day" in China – Alibaba sold $2 billion in the first HOUR. That's billion with a "B"!
- Checking sales of our own direct-to-consumer Olympia Glove brand last month, I saw that our online sales have tripled in less than a year.
Today’s consumer shops the way they want, when they want, where they want.
This means visiting the mall ... or avoiding the hassle of parking and expense of gas, and shopping on a tablet while watching The Voice, or on a mobile device from a train.
It's an omnichannel world ...with lots of new challenges for retailers and brands. Are you ready for this? Here's how your suppliers can HELP.