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The Glove Maker's Blog, Glove Sourcing Strategies for Retailers and Brands

Glove Manufacturer's Guide to Branding

Posted by Peter Kiernan

Mar 15, 2014 6:58:00 PM

harley davidson tatoo brandingThere is no disputing the importance of brand when it comes to consumer apparel. Think about 3 iconic brands, and how they make the wearer feel:

... the lifestyle conveyed by a Nike swoosh,

... the exclusivity of an LV logo,

... the “this is my tribe” feeling of a Yankees baseball cap.

Each of these brands makes the wearer feel good, admired, confident. And in each case, there are many variations when it comes to physical execution.

What are our branding options when it comes to gloves?

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Topics: Private Label: Glove manufacturing, Private Label Suppy Chain, Private Label: Branding

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