Fashions evolve, and your glove designs should evolve, too.
Features and styling should reflect what's happening in the market place. Customers are influenced by what they see in other categories, and smart use of those trends can make a line feel more modern.
For instance, we first started seeing fingerless gloves as a fashion trend maybe 10-15 years ago. Today, it's pretty mainstream.
Now that plaid is hip again, why not make it a design detail -- if only for the lining of your sports gloves!?
The key is to notice trends early enough to get the customer's attention, but not so early that it fails to catch on.
Then, figure out which product opportunities and trends might be exciting and relevant for YOUR customer, and drive demand.
Here are 6 ways to spot a trend ... plus a few trends that we are keeping an eye on when developing your next glove line.
(image credit: Oki-ni)