The Glove Maker's Blog, Glove Sourcing Strategies for Retailers and Brands

6 Personas of a Private Label Buyer

Posted by Peter Kiernan

Nov 23, 2013 7:20:00 AM

If you're a private label buyer, you are good at what you do because of your unique management style.

In our experience, working with many different private label buyers, each has a slightly different way of approaching the sourcing process.

Of the 6 glove management types we have identified, which management style best describes you?

1. Type B: "Bottom Line"

This type of buyer is most likely to say: "Here’s the retail, this is the product I want".

When we work with "Type B" , we appreciate the trust he places in our expertise and ability to deliver the right product. He trusts that we know how to hit his target.

2. Type M: "Methodical"

The "Type M" glove buyer is all about detail. She rolls up her sleeves and works hard to understand each line of the cost sheet, and learn which variables have the most impact on her retails.

When we work with "Type M", we get to share all the facts we consider. In turn, she appreciates that level of detail.

3. Type G: "Goal Setter"

What’s great about "Type G" is that she’s very clear about her goals and her product strategy. Each small decision is guided by a bigger picture.

Alternatives are easily sorted. This keeps us on track, and helps to hit the target faster.

4. Type C: "Collaborative"

"Type C" is all about building long term relationships. He is a little more intuitive and holistic in the variables to consider.  The investment in relationships always pays off in the crunch … every supplier is willing to go the extra mile when required.

5. Type A: "Aesthetic"

"Type A" is keenly aware of the aesthetic that will and won’t please the customer. She makes it easy to hone in on exactly which gloves details deliver the aesthetic she wants … and we know where to focus our efforts.

6.  Type D: "Direct"

"Type D" is a man of action. He is spontaneous, and doesn’t spin wheels.

We know up front that he won’t have the time to dig into the details … and by being aware of this action-oriented style, we can cut to the chase with a shorter list of options.

What Kind of Private Label Buyer Are You?

One management type is not better than another. The key is to understand your style and make sure your needs are met based on that.

  • When evaluating each fork in the sourcing road, are you guided by big picture goals?
  • Or are you more inclined to master the details, getting peace of mind that you left no stone unturned?

  • Is deep customer knowledge and consumer-centricity your edge?

Do you recognize yourself in any of our buyer descriptions? Did we leave any important types out?

Let us know in the comments!

PS -- We offer a sourcing checklist that provides a framework for glove sourcing decisions.  If our glove experts can be of assistance, we hope you’ll get in touch.


Topics: Private Label Sourcing


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