Lately I’ve been thinking about how to help our retail and brand partners succeed in an omnichannel world.
I started by taking a look in the mirror:
- Yesterday, I saw a nice scarf in a store window. I bought it online -- from my phone, on a train I ran to catch -- but not before adding a $12 pair of socks to my order, to qualify for free shipping.
(And if I don’t like it, I’ll return it to the store...).
- Last week, I read that on November 11, also known as singles day, in China – Alibaba sold $2 billion in the first HOUR.
- Checking sales of our own direct-to-consumer glove brand last month, I saw more evidence of this remarkable trend -- Olympia Gloves' online sales have tripled in less than a year.
The data is stunning. Today’s consumer shops the way they want, when they want, where they want.
This means visiting the mall ... or avoiding the hassle of parking and expense of gas, and shopping on a tablet while watching The Voice, or on a mobile device from a train.
Are you ready for this?